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  • The realness of a mama's breastfeeding journey

    The realness of a mama's breastfeeding journey

    Every mothers journey is completely different, so it would be wrong of us to try and sum it up, so we thought we’d ask our followers about some of their breastfeeding experiences to share with you.

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  • Pretty has arrived - heroine plunge lace is redefined beauty

    Pretty has arrived - heroine plunge lace is redefined beauty

    We have fallen in love again with our Heroine Plunge Lace nursing bra that has been redefined in epic proportions. The beautiful lace style nursing bra perfect for pregnancy and breastfeeding now features 2 fine twin straps as opposed to the enveloped lace back from earlier styles. The cup structure has also been improved for increased freedom and enhanced flexi underwire support.

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  • Introducing Ariel Ulrich - our latest model for projectme

    Introducing Ariel Ulrich - our latest model for projectme

    Ariel Ulrich is projectme’s latest model to showcase our latest Dazed and Confused collection. Ariel grew up in Auckland, New Zealand and was discovered by August Models originally at a race track back in 2010. See how far Ariel has come and be inspired...

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  • Hues to live everyday for

    Hues to live everyday for

    Inspired by the warm hues of coffee in the morning to the smoky eyes of a night out with friends, our latest warrior arrivals are the epitome of o

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  • Fearless Fashion Fronts our Latest Dazed and Confused Collection

    Fearless Fashion Fronts our Latest Dazed and Confused Collection

    Our new 2/19 collection has incapsulated a world of interior trends with dreamy holidays and girl boss inspired activism. Escape the boring drudge of must do to the disrupted, edgy, inspired can do as we combine warm cocoa tones mixed with fresh pale rose tones. Take a moment in controlled chaos and relax with jewel toned greens and deep tanzanite blues. Dazed and Confused is a collection full of contrast that will take motherhood to exotic new levels of stardom!

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